in 1933, Camillo Moro creates the brand CMP (Camillo Moro Padova) and launches the production of small blackboard chalks, which are part of the company’s collective memory and have been used by countless children in Italian schools. Sealing wax, billiard chalk, clay balls and ink powder completes the CMP range. Over the following decades, the company has constantly innovated and developed new products, becoming a leader in the production of watercolor, poster paint, finger paint, acrylic paint, oil paint, textile paint and wax crayons with a special focus on children’s products. Investing in quality and safety of the products remains fundamental to company’s philosophy.
In 2003, the company acquires the logo PRIMO and begin to promote its products under the new logo. Alongside this new brand, it decides to keep its traditional CMP mark of quality, which has distinguished and accompanied us for so many years. In December 2005, the patented triangular wax crayon was invented and launched successfully in the markets which has gained great success. Since 2005 alongside the range of children’s products, the company began to develop a hobby and professional range for adults, which enables it to invest in quality and increase the production levels. With a major investment, the company implemented a 200 KW photovoltaic plant to produce renewable electric energy. Since 2010 Morocolor’s facility has been run by means of solar power and lit by LED lighting. A low water consumption system for the washing of the mixing and careful recycling of chalks, watercolor tablets and powder and wax crayon waste. Plastic waste is ground and sold to companies specialized in the recycling of such material. The company sets very high standards for a sustainable and environmentally friendly production policy. Wherever you see the symbol “Made with sun power”, you can be sure that the items are manufactured without harmful emissions to the atmosphere. By 2016, and in line with the growing demand of the customers, the company had expanded its sales network in over 80 countries worldwide. This has been possible only by expansion of the production facilities in Italy. This allows the company to increase the selection of its high quality, Made in Italy products. And today: A fully Italian production. Morocolor is proud of its production, which is carried out in its Italian facility located in Campodarsego. Always careful to deliver value for money, we combine technology and experience and we use safe raw materials, holding full control of the production processes and full traceability for all our products. The constant experimenting and innovation is carried out by our internal research laboratory, where formulations, techniques and new ideas are developed. All our products are rigorously tested and meet the compliance requirements of our sector. Great care is taken in the realization of the packaging by choosing recyclable materials, special safety caps for small children’s safety and by designing multi-purpose containers. Every colour can be mixed together, even if belonging to different product families, because creativity knows no barriers and flourishes with the use of different techniques and materials.